The Power of Pop-Up Brochures
Without pop-ups, direct mail pieces, flyers and brochures are too often treated like junk mail. They are glimpsed at before being thrown aside or binned. Pop-up brochures, however, stand out. They are so unique and unexpected that they’re shown to colleagues and then proudly displayed on the desk or mantelpiece of whoever is lucky enough to be sent one. Your message is received loud and clear.
