Iggesund Incada Pop-Up Invitation

We made a pop-up invite for the launch of Iggesund’s Incada paperboard. The event took place in the company’s Workington Mill in the Lake District. Therefore, we decorated the background of the invitation with pastoral landscapes of the region. Since we made the invites with Incada paperboard, the colourful photos also demonstrate the paper’s printing quality.

We designed a triptych-style pop-up card, which Iggesund mailed to their guests. The three-pages open one after another to an unfolding pop-up scroll that provides the details of the event. We produced several translations of the pop-up info-scroll.